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DOI:http://dx.doi.org/10.26855/er.2019.10.004

A Study of Determinants of Teenagers’ Privacy Protection Intentions on Social Networking Sites

Author: Di Wang
Date: October 25,2019 Hits: 223

Abstract

Using protection motivation theory, this study aimed to understand factors that affect teenagers’privacy protection intention on a social network site, Wechat Moment. Perceived severity, perceived vulnerability, self-efficacy and response efficacy were predicted to be positively related to privacy protection intention, while perceived rewards and response costs were predicted to be negatively related to privacy protection intention. Results from a survey of 608 Chinese teenagers showed that perceived severity, perceived vulnerability, self-efficacy and response efficacy were positively related to teenagers’privacy protection intention on Wechat Moment, while response costs and perceived rewards were not related to teenagers’privacy protection intention on Wechat Moment.

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Full-Text HTML

A Study of Determinants of Teenagers' Privacy Protection Intentions on Social Networking Sites
Di Wang
C202, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macau, China
How to cite this paper: Wang, D. (2019). A Study of Determinants of Teenagers’ Privacy Protection Intentions on Social Networking Sites. The Educational Review, USA, 3(10), 152-163.
DOI: http://dx.doi.org/10.26855/er.2019.10.004

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