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International Journal of Food Science and Agriculture

Willingness to pay for ecolabelled products: the case of traditional rice varieties in the Philippines

Author:Larry Digal, Carol Balgos Date:August 09,2019 Hits:

Abstract

Philippines is one of the megadiverse countries in the world and home to globally important agricultural biodiversity particularly in rice. However, the diversity is eroded as some traditional rice varities are no longer produced. Some farmers, however, do not continue to plant traditional varieties of rice because they are not profitable. While there is an opportunity to continue producing them as consumers begin to recognize the importance of preserving traditional varieties, it is uncertain whether this opportunity translates to better incentives for farmers.  A survey of 230 consumers in Luzon, Visayas and Mindanao was done to examine this opportunity particularly the demand and willingness to pay for ecolabelled products from these traditional varieties. Factors that affect the level of price premium were also analyzed using interval regression analysis. Results show that most consumers are willing to pay for a premium although they vary depending on the level of price premium. Certification fetches higher price and majority of the respondents are willing to pay price premium for ecolabelled products that range from 10% to 20%. Results show that gender, age, income and being an organic product consumer significantly affect the level of price premium particularly the demand and willingness to pay for ecolabelled products from these traditional varieties.  Factors that affect the level of price premium were also analyzed using interval regression analysis. Results show that most consumers are willing to pay for a premium although they vary depending on the level of price premium.  Certification fetches higher and majority of the respondents are willing to pay price premium for ecolabelled products that from 10%  to  20%.  Results show that gender, age, income and being an organic product consumer significantly affect the level of price premium.

References

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Full-Text HTML

Willingness to pay for ecolabelled products: the case of traditional rice varieties in the Philippines

 

Larry Digal, Carol Balgos 

Professor, School of Management, University of the Philippines Mindanao, Davao City,Philippines

Research Associate, University of the Philippines Mindanao, Davao City

 

*Corresponding author: Larry Digal, Professor, School of Management, University of the Philippines Mindanao, Davao City, Philippines. 

Email: lndigal@up.edu.ph

 

How to cite this paper: Digal, L., Balgos, C.. (2019) Willingness to pay for ecolabelled products: the case of traditional rice varieties in the Philippines. International Journal of Food Science and Agriculture, 3(3), 200-213. 

DOI: 10.26855/ijfsa.2019.09.010

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