Analysis of the Uncanny Valley Theory and the Effect of Character Realism

Abstract

The combination of realistic 3D computer animated characters and motion capture technology has revolutionised the production of animated films, making it possible for “real” and “virtual” characters to co-exist. The use of technology has also made it possible for creators to avoid the uncanny valley. The uncanny valley in animated films has been brought to the forefront by the rapid development of computer graphics technology. The development of technology has given wings to the human imagination, allowing us to easily bring our infinite imagination to the screen, but the success of the film depends on how much the audience identifies with the story and the characters. According to the uncanny valley theory, until virtual technology is perfected, excessive pursuit of appearance simulation should be avoided and the use of simulated anthropomorphic looks or voices should be used with caution. The combination of anthropomorphic likenesses and unlikenesses, and perhaps unlike appearance with like disposition (brand personality) would be more interesting and appropriate. As long as the product can speak and express ideas, and the brand can be personified and become a virtual presence in the online media, even if it is just an anthropomorphic cartoon figure or anthropomorphic object, it can also achieve the purpose of marketing communication.