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DOI:http://dx.doi.org/10.26855/jhass.2022.09.014

Analysis of the Development Trend of Douyin Special Effects from the Perspective of Acceptance Aesthetics

Date: September 14,2022 |Hits: 176 Download PDF How to cite this paper

Yarui Qi

Beijing Jiaotong University, Haidian, Beijing 100091, China.

*Corresponding author: Yarui Qi

Abstract

Douyin special effects have been developing and updating at a high speed, and more and more users are participating in the production and use of content. As a head short video platform, its video content production fully considers the psychology of the audience. As the most popular type of video on the Douyin platform today, special effects videos are driven by the continuous deepening of audience aesthetic research. The special effects are very popular and complement the content of the platform, directly hitting the pain points of users' needs. Based on acceptance aesthetics, this paper will analyze the needs of users of special effects and understand the reasons for using various special effects; and adopt the research method of text analysis to sample and classify the representative special effects of the Douyin platform at this stage. Its development trend, reflecting on the existing problems.

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How to cite this paper

Analysis of the Development Trend of Douyin Special Effects from the Perspective of Acceptance Aesthetics

How to cite this paper: Yarui Qi. (2022) Analysis of the Development Trend of Douyin Special Effects from the Perspective of Acceptance Aesthetics. Journal of Humanities, Arts and Social Science6(3), 378-389.

DOI: http://dx.doi.org/10.26855/jhass.2022.09.014

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