Abstract
This article aims to analyze what the possibility of American fast food chain “Chick-fil-A” to open up the Japanese market, by analyzing Chick-fil-A on the basis of two aspects: strategy and culture. For further internationalize, the article discuss the potential of Chick-fil-A’s transnational expansion through analyze their success in the U.S. The importance and uniqueness of the target market in the global market will be explained through analyzing them according to ten aspects: geographical location, demographics, language, political, economics, technology, infrastructure, legal, accounting and finance issue and cultures. This article aims to explore what factors will affect Chick-fil-A in the target market, and what favorable factors will help Chick-fil-A better adapt to the markets in Japan. By exploring enterprise and target market, large potential customer, fewer competitors and deep cultural influence are three main strengths for Chick-fil-A to open up the Japanese market. Furthermore, this article provides some reference value for restaurants of the same type when facing transnational expansion.
References
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How to cite this paper
The Possibility of American Fast Food Chain Chick-fil-A to Open up the Japanese Market
How to cite this paper: Xingyu Chen. (2022) The Possibility of American Fast Food Chain Chick-fil-A to Open up the Japanese Market. Journal of Humanities, Arts and Social Science, 6(4), 692-696.
DOI: http://dx.doi.org/10.26855/jhass.2022.12.026