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The Competitive Environment of Chinese Sporting Goods

Date: January 15,2022 |Hits: 1206 Download PDF How to cite this paper

Yufei Gu

Charles Sturt University, Australia.

*Corresponding author: Yufei Gu


The main purpose of this paper is to elaborate the competitive environment of China's sporting goods industry. Over the past few decades and now great changes have taken place in China's sports goods industry, China's largest sporting goods industry competition environment is not stable, but the sporting goods industry output value in increasing every year, people's consumption consciousness is rising, which makes China sporting goods industry has a good prospect, but it also contains a number of factors, is more complex, so some proven concepts and analytical tools for strategic management thinking are needed. The author thinks that we should pay enough attention to the economic characteristics of Chinese sports goods industry. Secondly, this paper makes an in-depth assessment of the competitive environment, dynamic force and its influence by using the Five forces competition model, and looks forward to the future prospect of China's sporting goods industry. Finally, the author gives the general conclusion about the competitive environment of sports goods in China.


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How to cite this paper

The Competitive Environment of Chinese Sporting Goods

How to cite this paper: Yufei Gu. (2022) The Competitive Environment of Chinese Sporting Goods. Journal of Humanities, Arts and Social Science6(4), 814-818.

DOI: http://dx.doi.org/10.26855/jhass.2022.12.044

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