Research on Tourism Destination Marketing under Social-Local-Mobile Model

Abstract

At present, with the rapid development of mobile Internet technology, all kinds of instant messaging software has become the main media carrier of people's life and entertainment. This change also brings new development opportunities to the tourism industry. How to change the current status of tourism marketing, effectively guide tourists to fully understand the details of tourist destinations, and do a good job in the promotion and marketing of tourist destinations are urgent problems to be solved. However, in the existing tourism marketing, there is still a rigid thinking of sticking to the traditional mode and carrying out linear marketing, and a general lack of systematic integrated marketing concept. In this context, this study combined with the Social-Local-Mobile model (SoLoMo model), through the systematic analysis of the structure content of the model, applied it to the process of tourism purpose marketing, and analyzed the tourism destination marketing from the three dimensions of socialization, localization and mobility. The marketing path of tourist destination is explored effectively.