ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.01.033
Research on Tourism Destination Marketing under Social-Local-Mobile Model
Yingyue Qiao
School of Business, The University of Queensland, Brisbane, Queensland, 4072, Australia.
*Corresponding author: Yingyue Qiao
Published: February 10,2023
Abstract
At present, with the rapid development of mobile Internet technology, all kinds of instant messaging software has become the main media carrier of people's life and entertainment. This change also brings new development opportunities to the tourism industry. How to change the current status of tourism marketing, effectively guide tourists to fully understand the details of tourist destinations, and do a good job in the promotion and marketing of tourist destinations are urgent problems to be solved. However, in the existing tourism marketing, there is still a rigid thinking of sticking to the traditional mode and carrying out linear marketing, and a general lack of systematic integrated marketing concept. In this context, this study combined with the Social-Local-Mobile model (SoLoMo model), through the systematic analysis of the structure content of the model, applied it to the process of tourism purpose marketing, and analyzed the tourism destination marketing from the three dimensions of socialization, localization and mobility. The marketing path of tourist destination is explored effectively.
Keywords
SoLoMo model, Tourism management, Marketing management
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Copyright
© 2023 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
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How to cite this paper
Research on Tourism Destination Marketing under Social-Local-Mobile Model
How to cite this paper: Yingyue Qiao. (2023) Research on Tourism Destination Marketing under Social-Local-Mobile Model. Journal of Humanities, Arts and Social Science, 7(1), 214-218.
DOI: http://dx.doi.org/10.26855/jhass.2023.01.033