ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.08.020
Research on Marketing Countermeasures for College Students’ Consumer Groups in the Internet Era
Jingxi Huang
Shenzhen College of International Education, Shenzhen, Guangdong, China.
*Corresponding author: Jingxi Huang
Published: September 14,2023
Abstract
As Internet applications in China are developing by leaps and bounds, people reliance on the Internet is increasing, and Internet is exerting a subtle influence on people’s concept and lifestyle. At present, the Internet consumption of college students is on the rise. By analyzing the consumption characteristics among them, it can be found that college students consume frequently in the Internet and choose to take the initiative. What’s more, they highlight psychological pursuit of online shopping more than the material pursuit, and emphasize the pursuit of individualization and herd mentality. This paper researches the consumption characteristics of college students from the perspective of network development, firstly, it elaborates the background of relevant research status; then it analyzes the characteristics of college students' network consumption and its influencing factors, and finally, through analyzing the current situation and problems of college students' consumption in the network environment, it puts forward network marketing strategies for college students' group.
Keywords
Internet, college students, shopping, marketing
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How to cite this paper
Research on Marketing Countermeasures for College Students’ Consumer Groups in the Internet Era
How to cite this paper: Jingxi Huang. (2023) Research on Marketing Countermeasures for College Students’ Consumer Groups in the Internet Era. Journal of Humanities, Arts and Social Science, 7(8), 1589-1593.
DOI: http://dx.doi.org/10.26855/jhass.2023.08.020