ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.08.021
The Path to Improving the Competitiveness of Small and Micro Cross-border E-commerce Enterprises in the Digital Trade Era
Yan Peng*, Jingjing Xue
Lyceum of the Philippines University, Manila, Philippines.
*Corresponding author: Yan Peng
Published: September 14,2023
Abstract
With the widespread popularity of network information data worldwide, new industries and new development models of the digital economy have emerged, and their rapid development has directly promoted the simultaneous development of global digital trade and has become a driving force to empower cross-border e-commerce SMEs to go to the worldwide consumer market, playing a significant role in promoting the high-quality development of work. In the context of the digital economy, the result of small and micro cross-border e-merchants in the digital trade era is summarized, and challenges exist in the intelligent transformation and development of small and micro cross-border e-merchant enterprises in the digital trade era. Based on exploring the path of intelligent transformation of cross- border e-Commerce SMEs, the corresponding countermeasures are proposed for the high-quality development of cross-border e-Commerce SMEs in the 14th Five-Year Plan stage.
Keywords
Digital trade, small and micro cross-border e-commerce, competitiveness
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How to cite this paper
The Path to Improving the Competitiveness of Small and Micro Cross-border E-commerce Enterprises in the Digital Trade Era
How to cite this paper: Yan Peng, Jingjing Xue. (2023) The Path to Improving the Competitiveness of Small and Micro Cross-border E-commerce Enterprises in the Digital Trade Era. Journal of Humanities, Arts and Social Science, 7(8), 1594-1598.
DOI: http://dx.doi.org/10.26855/jhass.2023.08.021