Exploring Innovative Strategies for the Application of Visual Communication Design Based on Traditional Cultural Elements

Abstract

With the changing times, visual communication design is no longer just about disseminating visual content, but also using diverse forms and means to convey rich cultural connotations and emotional values to the audience, and to some extent, promoting social development. In visual communication design, traditional cultural elements have unique artistic expression, constantly giving birth to many new cultural element symbols in the long history of cultural development, permeating into various fields of visual communication design, endowing them with deeper cultural, emotional, aesthetic, and commercial values. We need to provide excellent and unique cultural materials for visual communication design, making it a vibrant artwork. This paper analyzes the application value of traditional cultural elements in visual communication design and then discusses the application strategies in brand design, packaging design, information visualization design, UI interface design, and other aspects in detail. We hope to provide some references for relevant work practice and research. Through the research of this paper, the content of visual communication design can be further enriched and improved, promoting the development of visual communication design.