Jialin Shi
School of Urban Construction, Beijing University of Technology, Beijing, China.
*Corresponding author: Jialin Shi
Abstract
mobilizationPeople claim to value the ethnic characteristics of ethnic restaurants, however, the most popular ethnic restaurant is McDonald's, which is known for its standardization. To study this contradictory cultural phenomenon, this study starts from the perspective of consumers, uses web crawler technology to get online comments, and conducts text analysis. Then, through the contrasting relationship between network text and architectural text, people’s pursuit of authenticity is explored. The result shows that in ethnic restaurants, consumers’ pursuit of “authenticity” is based on human cognitive mode. Only those cultural symbols that conform to the human mental process will remain in the process of cross-cultural mobility in ethnic restaurants. This reveals that culture is constantly changing as it is transmitted, and absolute authenticity does not exist. This is also why chain brands that tend to be concise, symbolic, and standardized will win the battle for ethnic restaurants.
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How to cite this paper
Exploring the Creation of Ethnic Characteristics of Ethnic Dining Space Environment Based on Network Text Analysis
How to cite this paper: Jialin Shi. (2023) Exploring the Creation of Ethnic Characteristics of Ethnic Dining Space Environment Based on Network Text Analysis. Journal of Humanities, Arts and Social Science, 7(9), 1871-1878.
DOI: http://dx.doi.org/10.26855/jhass.2023.09.032