Article Open Access http://dx.doi.org/10.26855/jhass.2023.10.008
Research on the New Media Communication Path of Red Culture in Universities from the Perspective of Great Ideological and Political Affairs
Anqi Jin*, Shitao Zhang
School of Network Communication, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China.
*Corresponding author: Anqi Jin
Published: November 24,2023
Abstract
Red culture, as one of the distinctive ideological and cultural characteristics of our country, holds special significance and plays a crucial role in the ideological and political education of college students. With the advent of the new media era, new channels and approaches have emerged for traditional ideological and political education among college students. However, this development has also presented certain challenges. For example, the impact of network information technology on traditional ideological and political education work is significant. The complex network environment and the poor self-control of college students contribute to this impact. Therefore, it is necessary to take effective measures to enhance college students' awareness and understanding of revolutionary culture and the dissemination of new media. This will help guide them in the correct use of new media technology and improve their ideological and political literacy. Therefore, this article analyzes the new media dissemination path of "red culture" in universities from the perspective of ideological and political education, in order to provide a reference.
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How to cite this paper
Research on the New Media Communication Path of Red Culture in Universities from the Perspective of Great Ideological and Political Affairs
How to cite this paper: Anqi Jin, Shitao Zhang. (2023) Research on the New Media Communication Path of Red Culture in Universities from the Perspective of Great Ideological and Political Affairs. Journal of Humanities, Arts and Social Science, 7(10), 1962-1966.
DOI: http://dx.doi.org/10.26855/jhass.2023.10.008