Lingxu Feng
University of Southampton, Southampton, UK.
*Corresponding author: Lingxu Feng
Abstract
International communication power is an important component of a nation's soft power. With the rapid development of the Internet and increasing international exchanges, the media are playing an increasingly important role in building the image of the country. By creating English-language websites for mainstream media and improving the global communication capabilities of these websites, we can effectively promote Chinese stories and culture, allowing the world to hear and understand the voice of China. Based on this premise, this paper uses Xinhua.com as a case study to analyze the specific performance of mainstream media English websites of the Z generation in terms of international communication ability. It also explores ways to enhance the international communication power of these websites by focusing on communication talents, discourse expressions, and video formats. The aim is to provide valuable insights for improving China's mainstream media's international communication power.
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How to cite this paper
A Study on the Path to Enhance the International Communication Power of English Websites of Generation Z Mainstream Media—Taking Xinhuanet as an Example
How to cite this paper: Lingxu Feng. (2023) A Study on the Path to Enhance the International Communication Power of English Websites of Generation Z Mainstream Media—Taking Xinhuanet as an Example. Journal of Humanities, Arts and Social Science, 7(10), 2009-2013.
DOI: http://dx.doi.org/10.26855/jhass.2023.10.017