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Journal of Humanities, Arts and Social Science

ISSN Print: 2576-0556 Downloads: 477477 Total View: 3655347
Frequency: monthly ISSN Online: 2576-0548 CODEN: JHASAY
Email: jhass@hillpublisher.com
Article Open Access http://dx.doi.org/10.26855/jhass.2023.10.017

A Study on the Path to Enhance the International Communication Power of English Websites of Generation Z Mainstream Media—Taking Xinhuanet as an Example

Lingxu Feng

University of Southampton, Southampton, UK.

*Corresponding author: Lingxu Feng

Published: November 24,2023

Abstract

International communication power is an important component of a nation's soft power. With the rapid development of the Internet and increasing international exchanges, the media are playing an increasingly important role in building the image of the country. By creating English-language websites for mainstream media and improving the global communication capabilities of these websites, we can effectively promote Chinese stories and culture, allowing the world to hear and understand the voice of China. Based on this premise, this paper uses Xinhua.com as a case study to analyze the specific performance of mainstream media English websites of the Z generation in terms of international communication ability. It also explores ways to enhance the international communication power of these websites by focusing on communication talents, discourse expressions, and video formats. The aim is to provide valuable insights for improving China's mainstream media's international communication power.

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How to cite this paper

A Study on the Path to Enhance the International Communication Power of English Websites of Generation Z Mainstream Media—Taking Xinhuanet as an Example

How to cite this paper: Lingxu Feng. (2023) A Study on the Path to Enhance the International Communication Power of English Websites of Generation Z Mainstream Media—Taking Xinhuanet as an Example. Journal of Humanities, Arts and Social Science7(10), 2009-2013.

DOI: http://dx.doi.org/10.26855/jhass.2023.10.017