ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.10.018
Analysis of the Influencing Factors of High-speed Railway Brand Image Based on the Bell Model
Jing Jin*, Jinsun Lee
Woosong University, Daejeon, South Korea.
*Corresponding author: Jing Jin
Published: November 24,2023
Abstract
Brand image is the core element of brand equity and also one of the significant indicators that reflect the effectiveness of a brand strategy. As a representative of China's independent brands in recent years. In recent years, China's high-speed railway has made significant advancements in the global transportation industry, surpassing other countries in terms of operating mileage, operating speed, and technical standards. According to the Global Survey report on China's National Image 2018, which was released in 2018, high-speed rail has become the most recognized symbol of China's scientific and technological achievements abroad. To become a prominent "brand ambassador" representing the image of China. Under the development concept of equal emphasis on technological innovation and brand strategy, the implementation of the high-speed rail brand strategy is of great significance in further enhancing the global influence of China's high-speed rail. It is also a realistic topic that China's high-speed rail must address in the context of "going global". Therefore, researching the brand image of Chinese high-speed railway holds great practical significance. On the basis of the Bell model theory, the four dimensions of high-speed railway brand image are national image, industrial enterprise image, product and service image, and the image of the passengers and consumers.
Keywords
Bell Model, China High-Speed Rail, Brand Image, Factors, Analysis
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How to cite this paper
Analysis of the Influencing Factors of High-speed Railway Brand Image Based on the Bell Model
How to cite this paper: Jing Jin, Jinsun Lee. (2023) Analysis of the Influencing Factors of High-speed Railway Brand Image Based on the Bell Model. Journal of Humanities, Arts and Social Science, 7(10), 2014-2018.
DOI: http://dx.doi.org/10.26855/jhass.2023.10.018