ArticleOpen Access http://dx.doi.org/10.26855/jhass.2024.04.019
A Study on the Network Technology Factors of Consumption Alienation Among College Students in the Context of Big Data
Xiaoyan Liu1,2, Lilibeth Cuison1,*
1Graduate School, Angeles University Foundation, Angeles, Philippines.
2Department of Virtual Reality and Gaming, Jiangxi Tellhow Animation College, Nanchang, Jiangxi, China.
*Corresponding author: Lilibeth Cuison
Published: May 27,2024
Abstract
The alienation of online consumption is a unique form of consumption alienation. The big data promotion system and network techniques constitute the technological incentives for the free alienation of consumer behavior in online consumption. The basic factors that contribute to the issue of alienation in online consumption among college students include their consumption needs, consumption psychology, consumption objects, and consumption environment. These factors together constitute the prerequisites for college students to make consumption choices, leading to the phenomenon of free alienation of consumption behavior, such as symbolization, homogenization, and passivity in online consumption choices. Online consumption, as a way to fulfill the consumption needs of college students, has resulted in the alienation of genuine consumption behavior driven by actual needs, under the influence of big data systems. Essentially, this alienated consumer freedom is a negative form of consumer freedom. Therefore, it is necessary to establish moral responsibility in the process of technology development and practice, promote the cultivation of internal morality among technology users, and base the consumption behavior of college students on self-determination, judgment, and choice.
Keywords
Big data, Dissimilation of consumption, Network technique
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How to cite this paper
A Study on the Network Technology Factors of Consumption Alienation Among College Students in the Context of Big Data
How to cite this paper: Xiaoyan Liu, Lilibeth Cuison. (2024) A Study on the Network Technology Factors of Consumption Alienation Among College Students in the Context of Big Data. Journal of Humanities, Arts and Social Science, 8(4), 926-931.
DOI: http://dx.doi.org/10.26855/jhass.2024.04.019