Journal of Humanities, Arts and Social Science

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Article http://dx.doi.org/10.26855/jhass.2024.05.034

Discussion on “Friends of Nature” Environmental Protection Public Welfare Communication

Zixuan Cao

Shenzhen Senior High School, Shenzhen, Guangdong, China.

*Corresponding author: Zixuan Cao

Published: June 14,2024

Abstract

With the continuous deterioration of the earth's ecological environment such as climate change, biodiversity loss, and environmental pollution, people pay more and more attention to the construction of ecological civilization and environmental protection. At the same time, there is more and more consensus on peaceful coexistence with nature. As a national non-governmental environmental protection organization, "Friends of Nature" uses the means of communication in the new era to stimulate people's awareness of environmental protection and help people establish a correct concept of environmental protection through various environmental protection public welfare activities. However, there are some problems in the process of communication, which seriously affect the effect of communication. Therefore, it is necessary to actively explore effective solutions in combination with the actual situation. This paper first expounds on the importance of "Friends of Nature" environmental public welfare communication, and then analyzes its shortcomings, aiming to find a countermeasure to improve the effectiveness of "Friends of Nature" environmental public welfare communication.

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How to cite this paper

Discussion on "Friends of Nature" Environmental Protection Public Welfare Communication

How to cite this paper: Zixuan Cao. (2024) Discussion on "Friends of Nature" Environmental Protection Public Welfare CommunicationJournal of Humanities, Arts and Social Science8(5), 1259-1263.

DOI: http://dx.doi.org/10.26855/jhass.2024.05.034