Zixuan Cao
Shenzhen Senior High School, Shenzhen, Guangdong, China.
*Corresponding author: Zixuan Cao
Abstract
With the continuous deterioration of the earth's ecological environment such as climate change, biodiversity loss, and environmental pollution, people pay more and more attention to the construction of ecological civilization and environmental protection. At the same time, there is more and more consensus on peaceful coexistence with nature. As a national non-governmental environmental protection organization, "Friends of Nature" uses the means of communication in the new era to stimulate people's awareness of environmental protection and help people establish a correct concept of environmental protection through various environmental protection public welfare activities. However, there are some problems in the process of communication, which seriously affect the effect of communication. Therefore, it is necessary to actively explore effective solutions in combination with the actual situation. This paper first expounds on the importance of "Friends of Nature" environmental public welfare communication, and then analyzes its shortcomings, aiming to find a countermeasure to improve the effectiveness of "Friends of Nature" environmental public welfare communication.
References
Feng SY, Gao J. Research on the Development Path of Environmental Protection Cultural and Creative Products from the Perspective of Ecological Culture: A Case Study of Qingyuan City [J]. Comparative Studies in Cultural Innovation, 2022, 6 (25): 134-138.
Hu SM, Zhang JY. A Study on the Transmutation of Subjects and Methods of Mobilization in Environmental Communication Media [J]. Journal of Huanggang Normal University, 2022, 42 (02): 89-94.
Li XM, Gao Y, Wang YR, et al. On the Practical Method of Cultivating Ecological Civilization Awareness in the Public Welfare Promotion of Environmental Protection Enzymes [J]. Journal of Liaoning University of Science and Technology, 2022, 24 (02): 56-59.
Ma XL. Research on the Cultivation Path of College Students' Environmental Protection Literacy under the Background of New Media [J]. Journal of Shanxi Youth Vocational College, 2021, 34 (02): 19-22.
Zhang G, Zheng XY. A Preliminary Study on the Design of Environmental Immersive Images Based on Distributed Cog-nition [J]. Packaging and Design, 2021, (01): 128-129.
Zhang YX, He BQ, Liu CC. The Significance, Challenges and Path Exploration of Telling the Story of China's Ecological and Environmental Protection Science and Technology [J]. China Environment, 2022, (09): 71-75.
Zhou YH. An Analysis of Agenda Setting in the Practice of New Media Environmental Communication: A Case Study of Ant Forest [J]. New Media Research, 2021, 7 (09): 8-10.
How to cite this paper
Discussion on "Friends of Nature" Environmental Protection Public Welfare Communication
How to cite this paper: Zixuan Cao. (2024) Discussion on "Friends of Nature" Environmental Protection Public Welfare Communication. Journal of Humanities, Arts and Social Science, 8(5), 1259-1263.
DOI: http://dx.doi.org/10.26855/jhass.2024.05.034