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Journal of Humanities, Arts and Social Science

ISSN Print: 2576-0556 Downloads: 350921 Total View: 2963129
Frequency: monthly ISSN Online: 2576-0548 CODEN: JHASAY
Email: jhass@hillpublisher.com
Article http://dx.doi.org/10.26855/jhass.2024.05.038

Exploring the Motivations of Chinese Female Students in the UK Who Play “Mr Love: The Queen’s Choice”

Yun Zhang

Kings College London, London, UK.

*Corresponding author: Yun Zhang

Published: June 14,2024

Abstract

The success of “Mr Love: The Queen’s Choice”, a romance role-playing game popular among females, has carved out a new gaming market for girls in China. More broadly, it has also established women as a credible commercial player in the gaming industry. According to Uses and Gratifications Theory (UGT), online games provide a medium of communication between players and developers. This study explores how female players' needs and satisfaction are met by “Mr Love: The Queen’s Choice”, interpreting the audience's motives through UGT to gain a theoretically informed understanding of why female-oriented games thrive in a video game market where female players are usually scarce. The dissertation explores these motives by conducting in-depth interviews to gather data on how the game satisfies the needs of female players. Three in-depth interviews were conducted with female players of “Mr Love: The Queen’s Choice”, revealing themes of the game fulfilling emotional, stress-relief, and social needs. The players fulfilled their emotional desires and pursuit of love, met their social needs for intimacy through virtual interactions, and managed to relieve stress through recreational activities. Further to these needs, an external motive emerged within the globally connected community of fans. They affirm each other's loyalty to the game and encourage each other's commitment to continue playing.

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How to cite this paper

Exploring the Motivations of Chinese Female Students in the UK Who Play "Mr Love: The Queen's Choice"

How to cite this paper: Yun Zhang. (2024) Exploring the Motivations of Chinese Female Students in the UK Who Play "Mr Love: The Queen's Choice"Journal of Humanities, Arts and Social Science8(5), 1281-1296.

DOI: https://dx.doi.org/10.26855/jhass.2024.05.038