Journal of Humanities, Arts and Social Science

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Gender Difference and Nationality Difference in Consumers’ Travel Perceptions and Behaviors During COVID-19

Qinghong Zhang1, Yahui Duan2,*, Yunkun Duan3, Yan Li1

1Center for the Cognitive Science of Language, Beijing Culture and Language University, Beijing, China.

2School of Foreign Language and Application, The Australian National University, Canberra, Australia.

3School of Foreign Languages, Shanxi Datong University, Datong, Shanxi, China.

*Corresponding author: Yahui Duan

Published: June 14,2024


Against the economic repercussions of the COVID-19 pandemic, an increasing number of researchers are investigating whether tourists are altering their decision-making processes in response to fluctuations in travel demand and perceptions. However, little attention has been paid to investigating the effects of COVID-19 on tourism with respect to various demographic variables. Therefore, the current empirical research expands existing studies by focusing more on the impact of demographic characteristics, particularly gender and nationality, on tourists' perceptions and behaviors in the context of COVID-19. The results of the questionnaire showed that tourists from the Chinese mainland prioritize the sanitary and pandemic prevention measures of the destination and are more inclined to travel with friends. Moreover, female tourists are more inclined to seek destinations with good medical and health conditions. These findings have the potential to assist policymakers and practitioners in comprehending the shifts in tourists' demands, thereby enhancing their response to COVID-19 and revitalizing the tourism industry. This paper addresses the need to examine the impact of the pandemic on China's tourism industry and other countries. The study highlighted significant cross-cultural and gender differences in tourists' perceptions of decision-making.


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How to cite this paper

Gender Difference and Nationality Difference in Consumers' Travel Perceptions and Behaviors During COVID-19

How to cite this paper: Qinghong Zhang, Yahui Duan, Yunkun Duan, Yan Li. (2024) Gender Difference and Nationality Difference in Consumers' Travel Perceptions and Behaviors During COVID-19Journal of Humanities, Arts and Social Science8(5), 1297-1312.