Li Auto New Energy Vehicle Competitive Strategy Research

Abstract

In recent years, with the implementation and promotion of the "double-carbon" policy, the new energy vehicle industry has developed rapidly, and the market share is constantly improving. The development of the new energy vehicle industry has been driven by the policy to the market and stepped into the fast lane of the industry. However, the huge number of potential industry competitors, the decline of subsidies, and the relatively backward development of high-precision fields such as automotive chips. Therefore, the new energy vehicle industry is facing huge opportunities and challenges. Li Auto is technology-oriented, persists in independent innovation, and has achieved technological achievements in many core areas. By analyzing the external development environment of Li Auto, including the macro environment, industry environment, and competitors. This paper elaborates on the position of Li Auto Company in the industry using the framework of the five-force model. Then, the TWOS matrix is applied to analyze the potential opportunities and threats faced by the Li Auto new energy vehicles, and combine their own advantages and disadvantages to formulate the company's competitive development strategy.