The Influence of Graphic Design Elements in Museum Cultural and Creative Products on Consumer Satisfaction

Abstract

The museum embodies the traditional culture of all countries in the world today. From a certain perspective, it carries the legacy and spread of the history and culture of all nations. The cultural and creative products of the museum represent the cultural spirit and artistic level of the local people. Since its inception, the cultural and creative industries have become an increasingly important industrial sector in today's society due to continuous development. Coupled with the state's policy support, China's cultural and creative industry has an increasingly prominent impact on national life. People's acceptance of museum cultural and creative products is also rising steadily. Through the sale of cultural and creative products, museums have been able to secure a certain level of revenue. However, not all cultural and creative products in museums have a significant sales volume, and there are some cultural and creative products that do not meet people's expectations. From the perspective of graphic design elements in cultural and creative products, this paper aims to identify the factors influencing consumers' satisfaction with such products through comparison and proposes relevant optimization measures.