Research on Innovative Applications of AI Virtual Anchor Live Streaming E-commerce in the Context of Artificial Intelligence

Abstract

This study aims to explore the innovative application of AI virtual anchors in live streaming e-commerce under the background of artificial intelligence. With the development of artificial intelligence technology and the rise of live streaming e-commerce, the combination of virtual anchor technology with live streaming platforms and e-commerce has created a new concept of AI virtual anchor live streaming e-commerce. This new form of shopping experience not only brings consumers a brand-new feeling, but also provides enterprises with an innovative marketing approach. The advantage of AI virtual anchor live streaming e-commerce lies in its ability to attract consumer attention through the image and personalized display of virtual anchors. Virtual anchors can provide customized recommendations based on consumer needs and preferences, provide personalized shopping suggestions, and increase the efficiency of purchasing decisions. In addition, virtual anchors can also showcase the functions, characteristics, and usage methods of products, enabling consumers to have a more intuitive understanding of the products and enhancing their confidence in purchasing. Through live streaming platforms, consumers can interact in real time with virtual anchors, ask questions, comment, and share their shopping experience, further enhancing their sense of participation and satisfaction. However, AI virtual anchors also face some challenges in live streaming e-commerce. Firstly, the image and personalized display of virtual anchors need to have a high degree of realism and attractiveness to attract consumer attention. Secondly, technical support and a stable network environment are crucial for achieving good live streaming results. In addition, protecting consumer privacy and data security is also an important issue that requires the development of corresponding policies and regulations.