The Impact of Digital Transformation in the Tourism Industry on Tourism Products

Abstract

In order to explore the impact of digital transformation on tourism products, theoretical analysis methods were used to analyze the positive significance of digital transformation on tourism products, as well as its impact on product innovation, personalized services, and user experience. Through research, it has been found that digital transformation has enhanced the competitiveness of the tourism industry, met personalized consumer needs, and promoted sustainable development of the industry. In terms of product innovation, digital technology has promoted the diversification and personalized customization of tourism products, such as utilizing big data analysis and virtual reality technology. In terms of personalized services, data-driven personalized recommendations and intelligent customer service systems have been continuously improved. The user experience has been improved, especially with the application of mobile experience and virtual reality technology. These changes make tourism products more attractive and competitive, driving the entire tourism industry towards a more intelligent and personalized direction.