The Influence and Strategy Analysis of Social Media in Tourism Marketing

Abstract

In order to gain a deeper understanding of the impact and response strategies of social media in tourism marketing, theoretical analysis methods were adopted. Research has found that social media plays a crucial role in tourism consumer decision-making. The speed and breadth of information dissemination, along with the authority of user-generated content, are crucial for brand building and dissemination. In response to this situation, personalized marketing strategies, collaboration with opinion leaders, and user experience and interaction strategies have been proposed. Personalized marketing strategies are tailored based on the characteristics of different social media platforms, guiding users to engage in content creation and sharing. Collaborating with opinion leaders can rapidly expand brand exposure, and establishing long-term partnerships can help enhance brand awareness and loyalty. Providing personalized and interactive services, promptly responding to user feedback, and building a good reputation can enhance user experience and loyalty. These strategies help promote the development of the tourism industry, improve brand image, and achieve sustainable development goals.