New Quality Productive Forces: The Empowerment of the Metaverse on the International Dissemination of Chinese Local Traditional Culture

Abstract

Every disruptive technological breakthrough brings new momentum to human civilization. In the 21st century, the emergence of the metaverse has introduced a novel form of communication for international social interactions through virtual reality technology. In the increasingly interconnected realm of cross-cultural communication, the diverse landscape of communication methods—including integrated reporting, self-media dissemination, and virtual anchors—has undergone numerous transformations. The cultural market now imposes new demands on international communication, necessitating innovation, storytelling, and technological expertise. This article, beginning with the Chinese media industry, focuses on the international dissemination of traditional Chinese culture. By employing theories related to the metaverse and media literacy, and drawing on exemplary international communication cases, it explores how, amidst the rapid advancement of artificial intelligence and internet media platforms, to align with the trend of “global localization”. The limitations of local cultural dissemination enhance the effectiveness of local cultural communication and generate new, high-quality productive forces for international communication, thereby estab-lishing a novel paradigm for cross-cultural communication.