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Journal of Humanities, Arts and Social Science

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Article Open Access http://dx.doi.org/10.26855/jhass.2024.10.028

A Study of the Construction Approaches to a Multimodal Narrative Discourse System for Lingnan Intangible Cultural Heritage

Lihua Qing1, Hai Wang2,*

1South China Business College, Guangdong University of Foreign Studies, Guangzhou 510545, Guangdong, China.

2School of Translation Studies and Interpreting, Guangdong University of Foreign Studies, Guangzhou 510420, Guangdong, China.

*Corresponding author: Hai Wang

Published: November 15,2024

Abstract

Intangible Cultural Heritage (ICH) is a vital part of China's cultural treasures, possessing significant historical and cultural value. The Lingnan region in China is abundant in varieties of intangible cultural heritage at national, provincial, and municipal levels. From the perspective of multimodality, by exploring the construction of a multimodal narrative discourse system for Lingnan ICH through the lenses of historical and cultural narratives, folk customs narratives, and traditional craftsmanship narratives, this paper attempts to focus on the construction approaches to this multimodal narrative discourse system for Lingnan ICH. The study has found that visualized spatial narratives, scenarized integrated narratives, and digitized interactive narratives are efficient approaches to stimulate the cultural memory of the masses, construct the multimodal narrative discourse system for Lingnan ICH, which is conducive to contributing to the development of a three-dimensional Lingnan's cultural images and promote the protection, international dissemination and reception of Lingnan's ICH on the global culture stage.

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How to cite this paper

A Study of the Construction Approaches to a Multimodal Narrative Discourse System for Lingnan Intangible Cultural Heritage

How to cite this paper: Lihua Qing, Hai Wang. (2024) A Study of the Construction Approaches to a Multimodal Narrative Discourse System for Lingnan Intangible Cultural Heritage. Journal of Humanities, Arts and Social Science, 8(10), 2430-2436.

DOI: http://dx.doi.org/10.26855/jhass.2024.10.028

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