Abstract
Under the background of the continuous and deep reform of China's housing policy and the rapid development of the real estate industry itself, the competition among Chinese real estate enterprises is becoming more and more fierce. Compared with the past, the financial risks faced by China's real estate companies have increased significantly. As a leading enterprise in China's real estate industry, Country Garden is very representative in terms of scale, influence and business diversification. Therefore, in order to study the control measures of financial risks of Chinese real estate enterprises, this paper takes Country Garden as an example, uses relevant financial indicators, and analyzes its financial risks from the perspectives of financing risk, operating risk and investment risk. It is concluded that the main financial risks of China's real estate enterprises include debt repayment pressure, unreasonable debt structure, policy tightening, market depression, liquidity crisis, sales decline and so on. The prevention measures in-clude reasonable definition of financing scale, diversification of financing methods, strengthening evaluation of investment projects, cooperation with local enterprises to improve scale efficiency, maintaining reasonable and stable capital chain, optimizing marketing strategies, etc. This provides some references for the development of other real estate enterprises.
References
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Ding, H., & Wang, W. (2022). Research on credit risk evaluation of real estate enterprises based on Elastic-Net logistic regression model. Journal of Changchun University, 32(10), 10-14.
Kang, C. (2025). Real estate enterprise financial risk control strategies to explore. Modern Marketing (The Ten-Day), (02), 58-60. https://doi.org/10.19921/j.carolcarrollnki.1009-2994.2025-02-0058-020
Li, C. (2024). Research on the influence of macro-economic factors on the marketing strategy of real estate market. Sales and Management, (26), 6-8.
Li, J. (2023). Thinking on capital management of real estate enterprises under the new situation. Journal of Certified Public Accountants, (12), 37-39.
Ma, D. (2025). Research on enterprise internal control management based on financial risk prevention. Economic Research Guide, (01), 81-84.
Wang, S. (2025). The financial risk management in the enterprise business strategy. Market Modernization, (5), 177-179. https://doi.org/10.14013/j.carolcarrollnki.SCXDH.2025.05.013
Yin, Z. (2024). Difficulties and countermeasures in levying real estate tax. Banker, (08), 27-29.
Zhang, X. (2024). Preventing risks and promoting development: Ensuring the long-term success of enterprises. Construction Management and Business, (12), 82-83.