Abstract
From the perspective of the cultural going-global strategy in communication studies, this study explores the significant going-global strategy of the new Chinese tea-drinking culture and the effective communication of traditional Chinese culture. In the research, the study proposes the hypothesis that new Chinese tea-drinking spaces become critical venues for cross-cultural communication. Tea-drinking venues were chosen as the research sites to observe the evolution of the new Chinese tea beverage style. In addition, Chunlun Lounge and CHAGEE in Fuzhou were selected and visited as symbols of new Chinese tea-drinking spaces. The aim of the study is to examine the differences between traditional and modern Chinese tea drinking establishments. The study accomplished this by utilizing various research techniques, examining written materials, and conducting practical inspections. Thus, it not only provides new ideas and methods for the Fuzhou Municipal Bureau of Culture and Tourism in expanding the research field of new Chinese tea-drinking culture export but also promotes the two-way empowerment of contemporary Chinese cultural communication. This boosts the development of new Chinese tea-drinking establishments into significant cultural communication hubs.
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How to cite this paper
The Research on Empowering the Communication of Chinese Culture Through Innovative Refreshment Spaces
How to cite this paper: Siqi Zhang, Juan Chen. (2025) The Research on Empowering the Communication of Chinese Culture Through Innovative Refreshment Spaces. Journal of Humanities, Arts and Social Science, 9(6), 1123-1129.
DOI: http://dx.doi.org/10.26855/jhass.2025.06.013